Recently I saw this Apple TV in action and I was very impressed, this is the future TV. So far I have been using Apple iTunes since they come out and love it, but look like Apple TV will be my next favorite thing. There is large selection of HD movies from Hollywood studio and now you can rent or buy them in HD. HD rentals start at $3.99 and you have 30 days to watch them. The standard movie rentals are $2.99 for library titles and $3.99 for new releases. If you prefer to purchase a movie, the price start at $9.99 and most titles are available the day they’re released on DVD. I was excited that was able to sync the movies I buy on Apple TV with iTunes and transfer them to my iPod.